Cabrio Taxi just concluded a fun and successful experiential campaign with MKTG and SFMOMA. Our drivers posed as Rene Magritte’s Son Of Man in various high traffic areas of San Francisco and gave complimentary rides and free golden tickets to see the exhibit. It was a smash hit, and we got great feedback from the public. Our pedicab drivers agree that this was one of, if not the most, fun activations we’ve ever had the pleasure of participating in.
Mayor Ed Lee recently convened representatives from San Francisco’s three pedicab companies to gain a some perspective about the pedicab business in San Francisco.
The mayor was primarily interested in how pedicabs can be of service to the Embarcadero given the upcoming possibilities the Warriors stadium and other upgrades to the waterfront area. He observed pedicabs moving easily through the streets where cars often cannot.
The meeting took place at Red’s Java House on the Embarcadero; also in attendance were the Executive Director of the Port and a manager of the SFMTA. Topics ranged from more pedicab routes throughout San Francisco, including through Golden Gate Park, and even the possibility of electric assist pedicabs being made legal.
Time will tell what comes to pass, but the overall message was powerful – keeping the city in close touch with pedicab companies is in everyone’s best interest – we can all be of service to each other.
